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SMIT’s CEO Samuel Cochran offered a view into the evolution of Solar Ivy and SMIT’s business approach at TEDx Brooklyn on Saturday, November 13.  TEDx, independently organized events that mirror the theme and mission of the annual TED conferences in California, came to Brooklyn’s Pratt Institute, where SMIT co–founders Samuel Cochran and Ben Howes met and laid the groundwork for a nascent partnership.

Sam’s presentation discussed the theoretical and designed ancestry of Solar Ivy, from inspiration through the hybrid wind and solar device, GROW.  Emerging out of the powerful response to that prototype, Sam, sister Sita and Ben distilled their work into foundational beliefs in sustainability, technology and design and set out to develop a business model that ultimately led to the currently commercialized Solar Ivy and SMIT’s innovative business model.

This Friday, December 4th, SMIT continues its TEDx tour with an appearance at the TEDxPrincetonU event alongside One Laptop Per Child founder, Nicholas Negroponte.  Check back in next week to read all about it!